D1

D1 Legal and Ethical issues:

 

This document is created so that the advert doesn’t bring bad impressions to my target audience and shutdown an entire advert. Legal and Ethical issues could result in being fined, bad impression to the target audience, shutting down the entire project, Copyright and even more.

 

Copyrighted content will not be included for the sake of not causing any trouble with the owners of said content. If any copyrighted content will be needed for use, a request for permission will be sent to the owner and will ask them to sign a consent form just in case if things go around. As said in the laws of copyright, if I were to use copyrighted content without paying for use, asking for permission or credit them in some sort of way, wherever the said content has been included, the advertisement will have to be taken down.

 

In the advertisement there is only one person shown on camera and was asked for permission if said person could appear on the camera. If any other individuals were to show up on the camera, we are left with three options. First one is to ask them if they are alright with showing their face on the camera if they agree, they will sign a form as proof. If that don’t work, we will ask them if it’s alright for them being of video with blurred face. If both options fail, then the shot will have to be redone.

 

Royalty music are a type of music which can be obtained by paying the author or download it for free. Most of the times they are perfect for advertisement and it’s probably the first thing to look for background music. If I were to use it for free there is one thing that I should do before posting the advert live. Even though the music is free you still need permission from the author to include it inside your advert.

 

Any bad Language/Behaviour/Offence/Violence will not be included in the advert since it’s completely unnecessary and the advertisement tries to aim at all age groups. If the advert would include any type of bad Language/Behaviour/Offence/Violence the advert will be shut down by the ASA instantly. Also adding any type of bad Language/Behaviour/Offence/Violence will make people see the brand a completely different way.

 

In the advert a female has been used because: Aiming at the target audience; Usually adults have a hard time waking up in the morning, so they usually go for a coffee or cup o’ tea to start their day so since the drink refreshes the person it feels suitable.