P2

This is what my task is

I have been asked to make an advertisement, print and web ad for a fizzy drink. So for this unit i made my pre-production documents such as a storyboard, print ad sketch and web ad sketch. Each sketch must have a detailed description for what i've done and why i've done it. 

This is what my target audience is

My target audience is energy/coffee drinkers of the age 20+ and offer them a healthier alternative if what they ususally drink. One of my target audiences is a mainstreamer and the other is a Reformer and this is because that they both try to achieve something good in business or in life, so instead of taking and expencive and maybe unhealthy drink, why not choose a healthier and cheaper alternative. 

The social grade that im aiming for is C2 and D grade since they try to save some money for future use and are currently looking for buying cheep alternatives so that they can save more, which is what my brand tries to do. 

The mode of address for my advert is Friendly. A psychometric is a audience that defines an audience by how they think and by considering their values, attitudes and lifestyles. My adverts have to look in good value since its a younger audience and give them a healthy lifestyle. The advert also aims to not show the product to be too pricey because the target audience likes to look for a cheap drink.

My purpose of the advert is

The purpose of the adverts is to offer a healthy alternative to energy/coffee drinks. They would be avalable in different flavours so that you can pick one of your liking. It is to promote the drink and develop brand awareness. It tries to bring the message to different social media channels and inform the people of the new healthy and cheap drink.

 Sketch of my print advert

This is my sketches for my storyboard

For background music i'll use royalty free music that aims to change the mood of the advert with a slow pase. It will start off tired/bored until the fridge gets opened and the drink gets revealed and the mood get happy/energetic. For the final version of my advert wont include foley tracks or any fancy visual editors.

This is the sketch of the web advert

In these adverts that i've sketched im trying to bring awareness to the new fizzy drink and inform my target audience of a healthy alternative to a coffee/energy drink.

Schedule of activities:

My schedule will run a year before the summer arrives. Since my goal is to release a couple of drinks which have their own suitability in different situations. It will also take a while to make every design unique on look and taste but also make it still recognisable as the same brand of drink.

My video advert will be uploaded on YouTube a couple of months before summer hits. This will be for just in case if people notice some design problems.

My campaign will launch during summer because it will introduce to people about how the drink becomes cheaper and in more forms for your own suitable situation. What i mean by that is that during summer people will look for cold drinks and for ways to keep them cold on the go so that they can enjoy the sun with the sea in front of them and a drink as well, but also some people will go hiking in the forest onto some hills and might prefer a drink that isn't to cold but also energizes them.