P3

Genre conventions

When other companies make a drink they first take their time to look into it before publishing the advert live. Most drinks try to make their products stand out in a way to make it unique to others. For example coca cola and Pepsi, Coke is recognisable for the fancy font that is uses and Pepsi is famous for its logo. But another way to make a company recognisable from the others is through adverts themselves, especially Coke. Coca Cola is famous for including santa claus in their adverts. The reason behind using him is that they try to show the audience that coke brings happiness and have a good time with your loved ones or friends, and another reason for making a Christmas advert is that during cristmass and cristmass eve everyone should have a good time.

Same with the “share a coke” campaign. Even if you share the coke with a stranger you might just make their day and maybe make new friends this way.  I like the way this advert tells a story and I got some inspiration from it and will try to do the same. You can follow this through by looking at my story board.

But for my advertisement in pre-production I wanted to aim to make my  advert similar to cokes, but I went a different direction. The advertisement techniques that I used are Slogans, Icons and Technical codes. The slogan of my can is “An explosion of flavours”. It is quite simple but quite effective the more you think about it. Making a good slogan is by being able to recognise what brand uses that slogan, so if you were to hear “An explosion of flavours” you would instantly know what brand comes from. Another technique that I used is using an Icon. 

This is also used for the Coca cola making just the icon sell itself, so I tried to achieve the same thing. I tried keeping the design of the can simple but recognisable from afar and using a font that is simplistic but also funky. And for the last technique that I used are Techical codes. Normally fizzy drinks will aim to be quick and straight forward, but instead I made the advert to show what the drink itself is capable of. The advert start off slow but gets slightly faster the more it reaches the end, and it is because that the person starts of tired but gets energised after they take a sip of the drink.

My campaign will feature the rule of three because the slogan will be “Explosion of flavours”.  On this website it says that rule of three is a useful technique because the number 3 is the most memorable of them all.  KFC does this with its finger licking good, it keeps it short and sweet. This is backed up by the information that I found on this weblink: Creating Brand Hype With A Teaser Marketing Campaign — YtC Studios

“The “rule of three” applies to every marketing medium and strategy, but studies have found it works exceptionally well with email content.”

Production schedule

Logistics

My advert will be published on social media on Instagram, Facebook and Twitter since they are one of the most popular social medias. The teaser trailer will be published on the 13/03/2022. The drink itself will be released at 21/09/2022.

The reason for the long gap is because that not everything in the advert will be perfect. There might be mistakes that the audience might notice and give us feedback on how to change it. And not everyone would find the advertisement appealing so with feedback we might be able to improve it. Most other companies will do the same so that they can improve on what the audience suggest them to do. This is mostly seen on games with early access so that the audience gives back feedback on what bugs have been seen. This website has example of teaser trailers and I got an idea from that. 

https://bleedingcool.com/movies/15-examples-that-shows-the-art-behind-a-great-teaser-trailer/